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I'm Sam,
Owner of Guide Hustle.

I specialise in providing precise, data-driven, and industry-focused valuations to help you understand your business's financial standing better.

London-Based Chartered Accountant
10+ Years Experience
Over 600 Sets of Accounts Prepared
Xero Silver Badge
CIMA Practising Certficiate Holder
See My Reviews
A picture of Sam, Guide Hustle CEO

“From our initial enquiry to being fully onboarded with Guide Hustle, everything was made so easy with the communication. We’ve always had some issues previously with other companies in terms of price, communication, or output but that seems to be a thing of the past!”

Simon Sewell
Founder @StoicStore

“Working with Sam and Guide Hustle has been one of the best business decisions I have ever made. I have moved from a dated, faceless accountancy firm to a small business that is always willing to go that extra mile for me”

Daniel Riley
Founder @HumanCo

“Fully understands the e-commerce implications and will give clear and concise recommendations and practises to ensure you and your company remain tax-efficient and profitable. Hoping to work with them long-term really satisfied"

Bulungi Nyo
Founder @ OJR Specialists

“Absolutely Brilliant. Sam and his team work directly with our Bookkeeper/Accounts Manager and having the ability to pull on his expertise is invaluable”

Perry Power
Founder @HumanCo

“His attention to detail, overall knowledge, best-practices and reliable communication are truly impressive, and a HUGE step-up from our previous, traditional accountancy firm...”

Ben Thorpe
Founder @ Simple Shipping

“Always willing to go the extra mile, his attention to detail, best practices and overall knowledge is exceptional”

Kee-lee
Founder @ Power Bespoke